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Year: 2022

HOW DO YOU BUILD A BRAND EMPIRE FOR THE EXPERIENCE AGE?

The first step is to understand that we are in the midst of a fundamental shift in how consumers interact with brands. We are moving from the information age, where brands dominate the conversation, to the experience age, where consumers demand brand experiences that are personal, relevant, and engaging. This shift has massive implications for brand strategy, marketing, and even organizational structure.

To build a brand empire for the experience age, businesses must first focus on creating exceptional brand experiences. This means understanding what your customers want and need at every touchpoint and then delivering it consistently. It also means going above and beyond to surprise and delight your customers at every turn. These exceptional brand experiences will be the foundation upon which you build your brand empire.

Next, you need to start thinking about your brand as an ecosystem of interconnected experiences. This means creating a seamless web of brand experiences that work together to create a more powerful whole. Every customer touchpoint from your website to your retail store to your customer service department should be working together to deliver a coherent brand experience.

Finally, you need to start investing in technologies that will help you deliver personalized, real-time brand experiences at scale with a human element.

MDB takes a revolutionary step by creating & promoting eco-friendly brands & initiatives

Needless to say, entrepreneurs and enterprises gain recognition for the number of revenues that they generate or the wealth they can gather throughout their tracks. However, one of the more essential aspects that these business players are known for is the cause and advocacy they choose to uphold. Thus, several powerhouses have risen to the challenge not only to gain fame through their money-making pursuits but also to impact lives by creating a better world. Pushing the boundaries of the entrepreneurial realm to promote sustainable living, Million Dollar Branders has captured the hearts of many with its mission grounded on service and passion for the environment.

Proving itself worthy of its stellar reputation, Million Dollar Branders has set the entire entrepreneurial realm into motion. Since dipping its toes into the industry, the company has been charting new directions and carving worthwhile opportunities for its patrons. Moving forward with its outstanding values and exceptional beliefs, it has impacted the world in one of the most significant ways possible.

When the companies founder, Justine Pogroske noticed a tremendous shift in consumer behavior, particularly gearing toward sustainable living, She made it her mission to make a difference by helping boost and creating iconic brands that possess a vision of making a safer and more eco-friendly world. “Making this planet a better place for everyone has always been at the core of Million Dollar Branders. We cannot stand by and watch it being recklessly destroyed,” shared founder, Justine Pogroske. “It is our moral responsibility to do whatever we can to make a difference.”

Built around the pillars of passion and commitment toward the betterment of the world, Million Dollar Branders has become an instrument for fostering moral responsibility towards the environment. As it continues to promote eco-friendly initiatives and collective action, the company strives to create a positive change. As one of the foremost advocates of making a safer planet, the company can make a mark on the industry by helping businesses realize that there is more to green living than meets the eye and emphasizing it by creating sustainable brands.

Currently, this leading creative brand and strategic advertising agency is building brand empires to bolster the materialization of its vision of a better world. As a company that heavily focuses on results, Million Dollar Branders continues to make significant strides, building impactful brands that leave a legacy. Whether it be a big transaction or a small one, this power player is going all-out and delivering success to clients in order to achieve its long-term goal.

“Never underestimate the power of small actions,” said Pogroske. “Everything matters.”

Outstanding entities like Million Dollar Branders prove that there is more to operating a business than generating revenues and earning profits. The ability to touch lives and reshape harmful norms is far more valuable than acquiring financial resources. As a company aims to create initiatives that help with climate change, it is truly in a league of its own.

Build A Million Dollar Metaverse Brand

The metaverse has taken 2022 by storm. Everyone relied on video calls and the online channel during COVID-19. Brands moved to digital platforms to connect with consumers. This period led to a boost in AR and VR usage to virtually try out products, according to Euromonitor’s Voice of the Consumer: Digital Survey.

In some ways, the metaverse is an extension of the virtual, augmented and mixed reality technologies in use today.

So why build a brand fit for the metaverse?

The promise of this better connected, shared, holistic 3D space could further transform brand experiences and take online shopping to the next level.

Advanced technologies in the metaverse could add dimension to the online experience, including more accurately recreating the interactions and emotions associated with an in-person experience.

FACTS:

43% would try out a new product or service in a virtual world before buying

31% would invest in a digital asset like non-fungible tokens (NFTs) or buy digital clothing to outfit an avatar

Source: Euromonitor International Voice of the Consumer: Digital Survey 2022

Companies are starting to pay closer attention to the metaverse.

The concept became part of everyday discourse when Facebook announced massive investments to build a metaverse during a midyear earnings call in 2021. Soon thereafter, the social media conglomerate rebranded to Meta.

Almost simultaneously, other tech giants like MicrosoftMSFT -2.1% and Epic Games announced million-dollar investments in this burgeoning universe. Consumer goods companies, ranging from NikeNKE -3.1% to Coca-ColaKO-1.7% to Gucci to Procter & GamblePG-1.8%, are now racing to stake their claim in this emerging realm.

Cashing in on this 3D world

Many brands are focused on building equity among metaverse pioneers, but activity is shifting toward commerce.

Interest in digital assets and cryptocurrencies spiked in 2021. Burberry partnered with Mythical Games for an NFT collection in Mythical’s flagship game. And Coca-Cola auctioned its first NFT collectibles last year.

Beauty and fashion companies have been the biggest players in the metaverse so far. These products—makeup, apparel, accessories and beyond—are natural fits for this digital environment as advanced technologies enhance the virtual try-on experience.

According to Michelle Evans, Global Lead of Retail and Digital Consumer Insights at Euromonitor International. And writer for forbes.com : While 2022 will be for the frontrunners, all brands will likely need a metaverse strategy within a few years.

As many companies have realized, the metaverse offers new opportunities for branding and advertising. However, it can be difficult for these companies to know what sort of branding strategies to use.

So here is our take at Million Dollar Branders:

1: Optimizing the Metaverse Experience

If you are a company who wants to build out a successful brand in the metaverse, it must first be developed into a brand experience. “It’s supposed to be an experience like in the physical world, like Disney World. It’s immersive, it’s a place you want to hang out

What is a brand experience you ask? A Brand experience is a type of experiential marketing that incorporates a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or company name.

In the metaverse it goes beyond customers there are “players” that will inetgrate with your brand. They will be using the metaverse to have fun experiences, brands needed to reflect this process. The idea here is not to create just a game,or a sale. It is to create an engulfing brand immersive experience.

The second point on the Million Dollar Branders branding checklist is to create a brand experience specific to the metaverse. It is important to figure out ways to create the brand DNAin the metaverse, but not replicate the physical world.

What is your brand DNA you ask?

Your brand DNA is the essence of your identity as a business. It defines what makes you unique and distinguishable from your competitors, thereby giving customers a reason to buy from you over your rivals.

Companies like Samsung creating metaverse stores that looked identical to their real-life counterparts. While this may give some familiarity to the user. At Million Dollar Branders we believe in this meta-age companies should dream bigger. In developing the metaverse Forever 21 brand, VBG made the store as unique as possible. It can look like cyberpunk, it can look like a Malibu Barbie house, or the Avenger’s headquarters. The idea around this is to let the consumer create the experience so that they are embracing the brand. Having an ongoing experience encourages more interactions from the user, boosting the brand image.

3: A Convenient Way of Commerce

For the third branding checklist point, there needs to be convenient method for purchasing. The one-click checkout from Amazon as an example. Amazon have been a thought leader in creating different marketing techniques that connect the metaverse merchandise with e-commerce and a physical store, in a triangle called “Infinite Loup Marketing. VBG’s process drives consumers to real-life stores and back to the metaverse.

4: Stand Out in the Virtual World

Consumers looking to build a Million Dollar Meta Brand must focus on the brand’s image. On Roblox there are 40 million games and about 50+ million users every day. As their tagline goes – you need to empower imagination. In their partnership with Forever 21, they created a new metaverse holiday to help market the brand. “We invented Forever 21 day, on the 21stof. Special events happen every month on that day in the metaverse. This allows players to get excited and creates anticipation about the brand to better engage in the experience.

5: Collaborate, Don’t Colonize

Too many brands want to colonize space in the metaverse, missing out on important collaborations. 

According to ADAGE the Global Metaverse market to be worth 758.6 billion dollars by 2026. The pandemic coupled with a growing interest in the metaverse is creating a boon for new ways for employees to interact. 

The future rests on collaboration of talents, disruption of existing technologies and integrating multiple platforms for value creation in a virtual universe of possible applications spanning work, entertainment, financing, trade and exchange of services, virtual travel, gaming and digital engagements.

It’s time to start creating your Million Dollar Meta Brand. Contact us today to start your Million Dollar Meta Brand strategy.

Building A Million Dollar Legacy Brand

In today’s business world, branding is everything. Whether you’re creating content, launching a product, or marketing yourself, branding has a huge impact on perception, but more importantly, it also a huge impact on potential profitability. Take legacy brands like Coca Cola or BMW for example. These are Million Dollar Brands that have been around for decades and are still going strong. Or take personal brands like Gary Vaynerchuk. These entrepreneurs have built themselves up into national (and in some cases, international) figures through the power of branding. And it’s not just legacy brands or personal brands that are benefiting from the power of branding. Even newer companies like Slack and Peloton are using branding to make a big splash in their respective industries. It’s clear that branding is here to stay and that its importance will only continue to grow in the coming years. Don’t miss the brand bubble or you will risk becoming obsolete.

Creating a legacy million dollar brand that generates millions in revenue isn’t easy. It takes planning, dedication and a whole lot of elbow grease. But it’s not impossible. Here are a few best million dollar-brand practices for building a successful brand that generates massive income. 

In order to build a legacy million dollar brand and company that generates massive income, start with a building out strong a foundation. That means creating a brand and personal brand that is authentic and relatable. Even coming down to the name.  

Tip: In today’s creator economy, whether your a CEO, Entrepreneur or thought leader you have the ability at your fingertips to double capitalize on your company brand. Whether you are small and just starting out or already established – your personal brand should be the driving force behind your platform and company brand. 

It should be the reason people choose your products or services over the competition. It should be an extension of you and everything you stand for that makes you different as a legacy-minded entrepreneur and thought leader in your space. Once you have established a strong personal brand, you can begin to build a million dollar legacy brand that will last for generations. Here are some best practices for building a million dollar legacy brand: 

  • Be clear about who you are and what you stand for. 
  • Build a team of like-minded individuals who share your vision. 
  • Create content that is valuable and relevant to your target audience. 
  • Stay true to your core values, no matter what challenges you face. 
  • Constantly innovate and evolve your offerings to stay ahead of the competition. 
  • Above all, always remember that your legacy brand is about much more than just making money – it’s about making a positive impact on the world. 

MILLION DOLLAR BRAND FACT: By 2022, the global brand consulting market is expected to be worth over $22 Billion. So if you’re not already putting time and energy into building your brand, now is the time to start! You and your company are the greatest brand asset you will ever work on. It is time to capitalize on the brand economy age.

Looking to build out your million dollar brand? We would love to help. Contact us here about your project.

5 Green Brand Tips for Million Dollar Success and Rapid Business Growth in 2022

Green marketing isn’t a temporary consumer trend, it’s a necessity that you should seriously consider for your business. Eco-marketing will take you further, faster than any other kind of marketing strategy that exists today.

The response to climate change has been an upsurge in social responsibility, environmentalism and sustainability from the business community. You can use these same strategies to get ahead and grow your business into a prominent brand.

Here are 5 of the most high impact strategies for your business.

#1: Create Greener Products

 Is your product environmentally friendly? Your first strategic tip is to create green products that your customers want to buy. This means baking environmentalism into the core of your business story.

  •   How is your product green or eco-friendly?
  •   Consider materials, function and purpose
  •   Is there a way your product is made that is eco-conscious?
  •   Don’t be vague or make generalized claims

Green products are ethically sourced, and they use eco-friendly materials. A great example is how Nike produces their shoes. They use reclaimed plastic bottles and manufacturing scraps to create their sneakers. These reduce landfill waste and minimize their need for new materials.

Nike has a long list of sustainability strategies, from dye water recovery, to a move towards a zero-waste manufacturing system – their products are made from 75% recycled materials.

 Consider this list by the Federal Trade Commission that outlines the green product claims that you can make.

#2: Be an Environmental Advocate

Is your business on the right side of history? Your second strategic tip is to be an advocate for the environment. There are many ways you can do this, but here are some of the best ones. 

  •   When selling your product, donate a portion of the profits to a green charity
  •   Support and use locally grown and sourced meats, wines, vegetables and fish
  •   Have a loud and proud environmental goal for the future (zero waste by 2025)
  •   Consistently work to advance the green cause to help slow climate change
  •   Institute a plastic-free lunch policy at work
  •   Build green practices into every part of your company

Being an environmental advocate means making eco-friendly decisions above everything else. From finding creative ways to save power, to having a ‘no-printer’ policy to save paper and ink, to planting a tree for every product sold – every decision you make will help society.

#3: Choose Sustainable Packaging and Pipelines

Is your packaging still plastic? Your third strategic tip is to choose sustainable packaging and pipelines. Plastic is a major culprit in the fight against pollution and non-reusable materials, so it has to go. It’s also a good idea to do business with eco-aware suppliers, manufacturers and partners.

  •   Pick paper packaging made from recycled materials
  •   Avoid all forms of plastic as many can’t be recycled
  •   Consider no packaging or ‘naked packaging’
  •   Only partner with other companies who share your sustainability outlook

Your green marketing efforts will benefit from switching your single-use plastic packaging to a more sustainable material. Consumers prefer brands that are taking the plastic pollution problem seriously, and have opted for greener solutions.

#4: Have a Recycling Program and Reduce Waste Disposal

What if you sell normal products and services? The fourth strategic tip is also for small businesses that aren’t investing in sustainable products or packaging. You can still be green by adopting an effective recycling program at work, and reducing your overall waste disposal.

  •   Restaurants and retail stores will benefit from a recycling program
  •   Many use technology to assist staff with recycling education, to improve results
  •   The more you recycle, the less waste goes to the landfill
  •   The right app or suite of tools will link with your municipality and offer convenient reminders, notifications, a calendar and collection times
  •   Your products should be easy to dispose of, reuse or recycle

Your sustainable marketing practices should be focused on your recycling program, and your company’s commitment to waste reduction. Of all the efforts that can be made, experts agree that recycling stands to make the most impact on the environment, the economy and conservation.

#5: Create Green Campaign Awareness

Do you use environmental marketing to inspire business? Nothing creates consumer trust and likability quite like advocating for long-term social good and environmental awareness.

Promoting your company based on your green efforts includes:

  •   Powerful Press releases for supporting green causes
  •   Regular online and social media promotions for green awareness
  •   Avoiding all forms of print-based marketing
  •   Networking and collaborating online with other eco-aware businesses

 Green campaign awareness is about letting your customers know that you’re in it for the right reasons. These days, you can support yourself and be a force for good when you adopt green marketing practices. It’s time to align your business with what matters most to your consumers.

#6: Branch into the world of the Metaverse and Online 

The global ecommerce market is expected to total $5.55 trillion in 2022. That figure is estimated to grow over the next few years, showing that borderless ecommerce is becoming a profitable option for online retailers.

Solving the sustainability issue is a collaborative effort, with all members of the retail value chain working together to implement greener practices across the entire product journey.

For Javier Quinones, U.S. CEO and chief sustainability officer, Ikea, retailers need to make sustainability “a leadership issue, not just a business priority.”

“Most of the decisions you make are going to be filtered through this agenda,” he said.

Investment in sustainability has implications for both environmental impact and customer loyalty. Consumers and employees value brands’ commitment to the environment, influencing decisions around the products they buy and the companies they work for.

“This is a problem we have to work on together,” John Furner, U.S. president/CEO, Walmart said. “…We can reshape the way consumers, the entire economy, works around the world and really help the environment.”

With these 6 tips, you can now build a company, personal brand and a sustainable business model with ethical practices that people will be magnetized towards, become fanatical fans of and love to support. Remember: Consumers make an effort to buy from companies who care. 

Choose to be a socially responsible and create a real footprint on the planet moving forward. This is what we call a legacy-brand at Million Dollar Branders.