THE CHALLENGE: EXPRESSI Coffee Pods approached MDB to launch their brand both online and offline in all Aldi stores throughout Australia.
THE SOLUTION: MDB created an online experience that showcased each coffee pod in it’s own unique way. When the customer clicked on the coffee pod flavour the page lit up to that colour grade. Each pod had a description and was matched to that unique users needs based on their “coffee preferences”. After the campaign launched, the coffee pods were a huge success and sold out within weeks.
