THE BRIEF:
To create a brand and online experience for a boutique ecommerce store.
THE CHALLENGE:
To create unique brand and craft high-conversion eCommerce experience for THE STYLISH GIFT, a boutique online shop that stocks one of a kind stylish products from all over the world.
THE SOLUTION:
- As with all of our projects, we kicked off with a hands-on and highly collaborative context session with the founder of THE STYLISH GIFT. This gave us insight into her history as well as her vision for future growth across retail, digital and marketing. We created the brand identity, colour style guide and tagline: “CURATED GIFTS TO ENSURE YOU NEVER MISS A MOMENT”.
- Our research unearthed a wealth of opportunities around UX and design, as well as the potential to streamline key business processes related to stock management and order fulfilment. We set out to create the brand and form guidelines for the vision, values, voice and visual style.
- Successful eCommerce solutions place design, convenience and joy at the heart of the purchasing experience. Brands who invest in the evolution of user experience will be the ones to charge ahead of their competition, which is exactly why we chose to integrate Afterpay throughout their shopping experience. Clients can choose from a variety of checkout options to suit their payment preferences, all from within the one eCommerce solution across desktop and mobile.
THE TECHNICAL BIT:
We put a strong focus on seamless user experience, beautiful design and a forward-thinking eCommerce customer experience.
The site was built as a custom Shopify site.
We know customers like to navigate in different ways. Some people know exactly what they’re after, while others prefer a more discovery-based approach that enables exploration and inspiration. When it comes to ecommerce product purchases, both approaches are equally valid and our user testing demonstrated the importance of choice and personalisation throughout the shopping experience.
We adjusted our navigation and filtering accordingly, enabling customers to shop by ‘brand’, ‘collection’, category’, ‘occasion’ or ‘price’ and ensuring all options are easily accessible and optimised across both desktop and mobile making it sleek, responsive and stylish.
WHAT THE CLIENT HAD TO SAY:
“Big, big thank you to Justine & the MDB Team – direction & support has been fantastic, the website looks AMAZING & the feedback we have been receiving has been so, so positive! Can’t thank the team enough!”
MICHELLE GUBERINA – THE STYLISH GIFT
