The Business Challenge: Design and create electronic mail campaigns for various credit card offers and promotions with an EDMS backend to allow for data management and version controls.
MDB Solution: It was essential to begin with a cohesive corporate branding strategy which took advantage of the Amex logo and recognition while creating a well-designed promotional image and content based message for the demographic which was targeted. Several unique styles and messages were deployed all with the ability to control recipient data, versioning and metadata file management.
