THE BRIEF:
We were approached by the founder Mathew Delpré to rebrand and rename his existing teeth whitening brand that was getting no traction or sales.
THE CHALLENGE:
The brand name was generic and had no “x-factor”, the packaging of the original products looked cheap and not worth the online retail price positioning. The online website was dated and there was no marketing strategy in place or social media presence. Overall the original product had no brand direction, tagline or story in order to build the brand empire and stand out amongst a sea of competitors.
THE SOLUTION:
- After review and analysis of the current competitor landscape we advised the client to move in a completely new direction and take a more “luxury” approach to the logo branding, packaging and online ecommerce experience.
- The business was renamed to “Billionaire Teeth Whitening”, coupled with the tagline “Billionaire Smiles”. The packaging was redesigned with the addition of a USP- A gold toothbrush. The ‘gold’ implied the notion of luxury for the client and separated the kit from already similar brands in the marketplace. We included an instruction booklet and custom luxury inserts.
THE TECHNICAL BIT:
We transferred the luxury look and feel of the brand through to the online experience. Woocommerce was selected as the technology best suited to deliver a fan-centric website with a media-rich experience. We built a modern ecommerce store that was clean, modern, image rich and placed the products on a pedestal. We followed the same colour palette and integrated various apps to increase return rates and encourage new customers to visit the site.
Since re-lauching the new brand the client has recorded a 85% profit rate.
WHAT THE CLIENT HAD TO SAY:
The team at Billionaire Teeth Whitening have just launched our luxury teeth whitening brand, and couldn’t have done it without the help of Justine and the team at Million Dollar Branders.
Justine is a PERFECTIONIST and has done an amazing job naming our company, designing our brand, website, logo, box, and instruction manual for our luxurious teeth whitening company. Justine really treated our brand as her own and the end result is truly beyond our expectations!
Thanks so much Justine!
MATHEW LEPRE, FOUNDER BILLIONAIRE TEETH WHITENING
