THE BRIEF:
Leo Chi, the founder of Luxury Chic Hotels approached us to design the brand, website and tagline for his new company “Luxury Chic Hotels”.
Chic Luxury Hotels is a luxury travel agency specialising in high-end hotel experiences with exclusive complimentary benefits for its members.
The main focus is to guarantee all the members and guests are treated as a VIP and not as a general online booking system reservation guest.
THE CHALLENGE:
There was no existing brand or website – we needed to start from scratch and create a brand and online presence that would capture the target demographic and entice them to sign up and become a member, quickly. Leo looked to us to bring his vision to life.
THE SOLUTION:
After a brainstorming session with Leo, we defined the new business and it’s goals. We went on to design a “handwritten logo” adding a personal but premium look and feel. We coupled this with the tagline “EXPERIENCES OF A LIFETIME”. We used gorgeous images of the holiday destinations and a lot of white spice to compliment the “luxury feel” of the brand.
THE TECHNICAL BIT:
Beyond the brand creation, at MDB we realise that we only have 0.05 seconds to get the attention of customers and users. We built a smoothe one page custom wordpress website aimed at converting customers quickly by showcasing an “experience”. We used bold beautiful images which showcased the luxury hotel partners for credibility and used a scannable amount of text in order for the mobile experience to be quick and easy for members to sign up and book a hotel experience quickly and efficiently.
WHAT THE CLIENT HAD TO SAY:
“MDB developed my brand and website for my company, Chic Luxury Hotels and I don’t think it could have been done better. They understand about the luxury market and how to look good and add value!”
– LEO CHI, FOUNDER – LUXURY CHIC HOTELS
