THE BRIEF:
The founder of ECOHOUZ approached MDB to design a new logo and online experience for their new brand and company. ECOHOUZ is a sustainable living company with a viable option for those looking to reduce their carbon footprint, live an energy-efficient life and preserve the planet for future generations. Their goal was to provide customers with the information, tools and services needed to become more sustainable. Their aim was to encourage environmentally responsible purchasing practices to anyone looking to use products or build an energy-efficient home and sell their sustainable property.
THE CHALLENGE:
The brand did not exist. We needed to create the brand from scratch and give it a “credible” look and feel as well as encapsulate the companies vision and ideals
THE SOLUTION:
After speaking with Andrew the founder, we further defined the vision, created the new logo with a minimalistic look and feel with the tagline “CHANGING THE WORLD ONE ECO-PRODUCT AT A TIME. This worked in line with the idea of “spaces that inspire”. We coupled this with some gorgeous imagery and an online experience that housed the products, descriptions and call to actions aimed at gauging interest and educating the engaged market, prompting them to make a purchase or “get more information”.
THE TECHNICAL BIT:
We built the ECOHOUZ website using wordpress. The site houses products, online enquiry forms, a gallery that showcases beautiful imagery and products. We connected it with social media channels in order to push cross platform advertising and get the business the exposure and ROI.
WHAT THE CLIENT HAD TO SAY:
“Silly me, trying to launch a couple of Brands at the same time and all on my own…. I think I was in tears! Randomly had a meeting with Million Dollars Branders, who have branded and rebranded everything! Amazing work and team – Thank you…”
– BLAKECORP FARMING, FOUNDER OF ECOHOUZ
