THE BRIEF:
Our repeat client, YORK BUILDING approached us to design, create and establish a brand for their new concept of building “MINI HOMES” that included the home and all the furniture and fittings inside it. The mini homes range in price from $50,000 +.
They consisted of:
- 01. MINI BUILD STUDIO
- 02. MINI BUILD ONE BEDROOM
- 03. MINI BUILD TWO BEDROOM
- 04. MINI BUILD 3 BEDROOM
- 05. MIINI ME HAMPTONS
THE CHALLENGE:
The brand and online experience was non existent. They also did not have a tone of voice, vision or mission statement in mind.
THE SOLUTION:
We called the brand “MINI HAMPTONS” and coupled it with the tagline “ – LUXURY MINI HOMES BY YORK BUILDING.” to leverage of YORK BUILDING’s current building reputation.
At MDB we realise that brands that tell a story convert. We helped MINI HAMPTONS articulate their brand story and establish what these tiny homes are, their target market as well as their unique selling points and product benefits.
WHO ARE THEY PERFECT FOR?
Mini Hamptons homes have been created around the premise that you CAN make money while you sleep. These classy little homes are affording their owners the opportunity to realise their dreams of either adding the extra room desired on their existing property or hosting guests through the ever-growing Airbnb market. They are energy-efficient too, so you can go to sleep at night knowing that you are reducing your carbon footprint and not creating a large environmental impact.
HOME OWNERS, LAND OWNERS, AIRBNB, INVESTORS AND DEVELOPERS.:
We helped MINI HAMPTON’s articulate their WHY. Why people would buy their Mini Homes, the idea was to explain how they could literally make money in their sleep.
WHY BUY A MINI HAMPTONS HOME?
The struggle is REAL – The high cost of living is making owning your own home an impossibility for many Australians. Mini Hamptons are revolutionising the way people live and invest in today’s modern age. These classy little homes maximise every inch of their architecturally designed floor space, they are environmentally considered and are pretty cute to look at too. Whether you seek a primary residence, leisurely getaway home, investment opportunity, garden sanctuary, home office, pool house or a deluxe mother-in-law suite, Mini Hamptons have got your back.
EXQUISITE MINI FINISHINGS MINI DENTALS THAT WOW ECO FRIENDLY:
Solar Powered, Recyclable Materials, Energy Efficient, Environmentally Friendly Modwood decking.
As a result of a great brand, great product benefits, a clever campaign and launch, product and online experience, Mini Hamptons have been featured in many media outlets such as the Daily Mail, Femail and Marie Claire.
THE TECHNICAL BIT:
We designed a custom wordpress website for MINI HAMPTONS, that included a lot of white space, visually gorgeous images of the tiny homes, compelling copy, floorplans and call to actions that are strategically placed throughout the site which prompts users to engage in the next stage and ENQUIRE NOW. We also connected their social media platforrms, FAQ’s and a gallery which displays the gorgeous tiny homes so that people can “window” shop the website and zoom in on the images.
WHAT THE CLIENT HAD TO SAY:
“This was the second time we used Justine and Million Dollar Branders. We at YORK BUILDING love working with Justine and the team at Million Dollar Branders.The passion and vision that this team brings to the table is palpable. The collaboration between our team and theirs was seamless. The team is efficient, professional and on point. We look forward to continuing to work together as our businesses go from strength to strength and we would highly recommend them to any business looking for guidance when growing their brand or creating a new company from scratch.” – KIRSTEN YORK, FOUNDER, MINI HAMPTONS & YORK BUILDING
