THE CHALLENGE: Janelle and Brendan the founders of THE PURR INN™ came to MDB with the vision to brand and build a unique high end cat hotel based in Melbourne, Australia.They had an idea of what their brand would stand for but did not know how to start building out their vision into something tangible.
THE SOLUTION: We knew we had to approach this brief from a different angle to get noticed amongst the “cat hotel competition”. We created the logo design, online presence and advertising.MDB knew that owners adore their cats and would become repeat customers based on their pet’s experiences at the hotel. The aim was to approach the “hotel” from a cat’s perspective. We did through a strong online presence but also testimonials from the perspective of the cat after their stay at The Purr Inn™ .
e.g: “Bren and Janelle, you saved my ninth life, could you believe my hooman forgot cat food on their way to get me from THE PURR INN®, without that take away food I would not have been fed till next morning, I know right. You guys think of everything, sorry I bit you a little at play time, it was so much fun I lost my floofballs” – TUFFT, REBEL CAT, MELBOURNE
“Just got the best cat present, my own TV, I nearly destroyed the one at home trying to recreate Beans Cat Cinema, I hope no one has peed on MY beanbag I marked it as mine over paw-hundred times. I’ll be back, I refuse to get in the carrier to go anywhere else. Also, that couch in reception is MINE, I slept on it twice” – MAXIMUS, RULER CAT, MELBOURNE
“Had the best snacks of my life! That Caterwauls’ Vertical Garden Buffet full of tasty kitty treats every day. And I loved lounging about in the Beans Cat Cinema. The owners Janelle and Brendan give one hell of a kitty cat massage too. Oh, the bliss! And they make a mean Kitty White Russian (no vodka, no Kalua, no ice). Slurp-tastic. I can’t wait until my old folks bugger off on holiday again so I can visit my fave sanctuary once more.” – GARFIELD, ORANGE TABBY, MELBOURNE
WHAT WE DID: BRAND DESIGN, USER EXPERIENCE, CUSTOMER EXPERIENCE, WEBSITE DESIGN & DEVELOPMENT, COPYWRITING, ADVERTISING AND PRINT MEDIA
CLIENT TESTIMONIAL:
Justine and her team at Million Dollar Branders are just amazing. They create way more than totally amazing logos, they help you build your brand and give you the confidence to bring it out into the world. Their positivity and go getter attitude is infectious and the team are an asset to any business looking to take their game to the next level. Professional, approachable, genuinely lovely people as well who love to help you succeed. I’ve recommended MDB to others already, who are equally impressed with their services recieved and I would not hesitate to recommend them to anyone wanting to make an impact with their business in the future.
-JANELLE PORTELLU, FOUNDER & CEO – THE PURR INN™
