THE BRIEF:
The Founders of Wifi2Go – a portable and affordable WiFi Roamer that gives you fast, unlimited WiFi in over 100 countries approached us to design a logo, online presence and put together a go to market strategy for their new start up.
THE CHALLENGE:
To create a stand out brand that showcased the key essential values of the business: credibility, reliability and convenience.
THE SOLUTION:
We designed a logo that resembled a wifi signal. We coupled this with the tagline:
“THE ULTIMATE WIFI DEVICE”. Across the site we included catchy headlines that speak and entice the users to use the new Wifi travel device. Our main objective is to always CAPTIVATE, CONVINCE & CONVERT. We helped Wifi2Go write their USP’s and get clearer on their vision, values and long term business goals.
THE TECHNICAL BIT:
We built the new Wifi2Go as a custom woocommerce site. We included bullet points that highlighted the products USP’s:
- UNLIMITED DATA
- FLAT DAILY RATE
- WORLDWIDE COVERAGE
- MULTIPLE USERS
- HIGH-LEVEL SECURITY
- ONE-TIME CONNECTION
We introduced the device and we described how easy the process to sign up to:
1. SETUP, 2. SECURE YOUR ROAMER, 3. CONNECT
We included rotating testimonials and integrated the website with Mail Chimp in order to build a database of new customers. The user experience, ecommerce component was designed so that the user can either rent or buy the device. They are also able to recharge and top up the device from anywhere in the world using the integrated payment gateway. Lastly, we connected the site to social media for maximum exposure. We installed Facebook Pixel on to the site : an analytics tool that allowed the client to measure the effectiveness of advertising by understanding the actions people take on the Wifi2Go website. We used pixel to make sure that the ads were shown to the right people.
