TURN AI INTO
YOUR NEXT
ADVANTAGE.
Build a smarter business. Create a stronger brand.
Put AI to work where it actually matters.
Practical AI learning and custom implementation, powered by Million Dollar Branders’ strategic approach.
WITH JUSTINE POGROSKE
Founder & CEO, Million Dollar Branders
VISION. STRATEGY. EXECUTION.
CIO Magazine
Atlanta Wire
As Seen In
✳
DON’T CHASE
THE FUTURE.
DEFINE IT.
TECHNOLOGY WITH PURPOSE.
AI IS POWERFUL.
MAKE IT WORK
FOR YOUR BUSINESS.
The tools are moving fast. Your business needs a clear direction.
For founders and teams, the real opportunity is turning AI into better decisions, sharper communication and more useful ways of working.
MDB brings 17+ years of experience building global, award-winning brands and companies, combining brand strategy, sales psychology, creativity and practical AI. Learn how to apply it yourself, or work with our team to shape a solution around your business.
YOUR NEXT CHAPTER.
STARTS HERE.
THE MDB
AI WORKSHOP.
LEARN TO USE IT.
OR LET’S BUILD IT.
SIX MODULES.
A SMARTER
WAY TO WORK.
A practical progression from AI foundations to smarter ways of working. Bring it all together in Module 6: build a creative campaign for your brand.
Ask us about upcoming dates, delivery and pricing.
Understand what AI can do, where it needs human judgement and which tasks are worth starting with. Learn to brief AI clearly and review its output with confidence.
THE PRACTICAL TAKEAWAY
A clear first use case and a repeatable way to get better answers.
Give AI the context that makes your business distinctive: your audience, positioning, offer and tone. Develop a brand brief that helps you judge and improve every piece of output.
THE PRACTICAL TAKEAWAY
A working brand context brief for more relevant, consistent content.
Organise your business knowledge, repeatable instructions and useful examples. Explore how AI assistants can support research, writing and planning within a consistent workflow.
THE PRACTICAL TAKEAWAY
A structured workspace for the tasks you return to every week.
Map the work that moves between your inbox, documents and business systems. Identify useful connections, set appropriate permissions and keep people in control of important actions.
THE PRACTICAL TAKEAWAY
A workflow map showing where AI and automation can help.
Define a repeatable job, its inputs and the result you need. Explore agents for research, content and lead preparation, with checkpoints for accuracy and human approval.
THE PRACTICAL TAKEAWAY
A practical agent brief and a plan to test it before relying on it.
Bring your brand, AI workspace and new skills together in the Creative Campaign Lab. Shape a brief, develop the big idea and visual direction, then create social, email, landing-page and video concepts. Review the work and build a focused launch and testing plan.
THE PRACTICAL TAKEAWAY
A campaign concept, draft creative assets and a launch plan for your business.
BUILD YOUR NEXT CREATIVE CAMPAIGN. WITH AI.
01 / UNLOCK POSSIBILITY
OPEN UP
WHAT’S NEXT.
THE REFRAME
Turn a familiar scene into an unexpected possibility.
02 / AMPLIFY THE IDEA
SMALL IDEA.
BIG INFLUENCE.
THE VISUAL METAPHOR
Make the ambition behind an idea instantly visible.
03 / RETHINK THE LIMIT
GROW BEYOND
THE EXPECTED.
THE TRANSFORMATION
Turn a constraint into the beginning of a new story.
Three AI-generated creative directions. Illustrative concepts for your workshop project.
01THE BRIEF
START WITH THE BUSINESS.
Define the audience, the offer and the action you want people to take. Give AI the context to work from: your positioning, proof, tone and non-negotiables.
WHAT YOU’RE BUILDING
A focused campaign brief and one clear objective.
Act as a creative strategist. Help me write a campaign brief for [offer], aimed at [audience]. Our differentiator is [point of difference]. The action we want is [action]. Ask me for missing facts before making claims.
02THE BIG IDEA
FIND THE THOUGHT THAT TRAVELS.
Explore distinct creative territories, messages and hooks. Choose the idea that makes your value memorable, then refine it with human judgement.
WHAT YOU’RE BUILDING
A campaign concept, headline direction and message hierarchy.
Using this approved brief, propose three distinct creative territories. For each, give a central idea, sample headline and audience insight. Explain how it supports the objective. Do not invent testimonials or results.
03THE VISUAL WORLD
GIVE THE IDEA A LOOK.
Set the art direction before generating assets: mood, composition, palette, lighting and texture. Build consistency across every image and touchpoint.
WHAT YOU’RE BUILDING
An art-direction brief, visual references and a prompt system.
Turn this approved concept into an art-direction brief. Define composition, colour, lighting, texture and mood. Keep the supplied brand guidelines fixed. Give me a reusable visual prompt with clear elements to preserve.
04CAMPAIGN ASSETS
ONE IDEA. EVERY TOUCHPOINT.
Develop coordinated social, display, email and landing-page executions. Adapt the format and message hierarchy while keeping the campaign recognisable.
WHAT YOU’RE BUILDING
A connected set of assets and copy variations to review.
Adapt this concept for a social post, a display ad, an email and a landing-page hero. Keep the same core promise and approved facts. Tailor the headline, supporting copy and CTA to each format.
05MOTION & VOICE
MAKE THE STORY MOVE.
Translate the concept into a storyboard, video script and shot list. Plan transitions, voice, captions and sound around the story you want people to remember.
WHAT YOU’RE BUILDING
A storyboard and production brief for short-form video.
Create a 20-second storyboard from the approved campaign. Break it into five shots with visual direction, on-screen copy and voiceover. Keep the message clear without sound. Use only approved facts.
06LAUNCH & LEARN
TURN CREATIVE INTO LEARNING.
Check the work, choose the channels and define your measures before launch. Compare purposeful variations and use the results to decide what to improve.
WHAT YOU’RE BUILDING
A launch checklist and a focused creative testing plan.
Create a launch and testing plan for this campaign. Include brand and factual checks, channel adaptations, one creative variable to test at a time and a way to evaluate results. Do not forecast results without evidence.
Included in the MDB AI Workshop. A campaign shaped around your business.
AMBITIOUS BUSINESS.
HUMAN AT THE HELM.
THIS IS YOUR NEXT MOVE IF…
- You run a business or lead a team and want a practical starting point.
- Too much of your time goes into repetitive work.
- You want AI to reflect your brand, standards and expertise.
- You’re ready to test, learn and put the ideas into practice.
A DIFFERENT PATH MAY FIT IF…
- You’re looking for advanced AI engineering or model training.
- You want a shortcut that removes the need for business judgement.
- You need someone to scope and build the whole solution for you.
THE GOAL: MORE CAPABILITY. MORE ROOM TO THINK BIG.
LESS OVERWHELM.
MORE APPLICATION.
GUIDED LEARNING
A clear progression through the fundamentals and their business applications.
PRACTICAL FRAMEWORKS
Structured briefs and ways of thinking you can use beyond the workshop.
YOUR CAMPAIGN PROJECT
The Module 6 Creative Campaign Lab brings your learning together in a brief, concept, draft assets and launch plan.
SPACE FOR QUESTIONS
Work through the decisions and challenges that matter to your team.
A CLEAR NEXT STEP
A focused plan for what to test, improve and implement next.
YOUR ADVANTAGE STARTS WITH A CONVERSATION.
YOUR BUSINESS.
YOUR NEXT
UNFAIR ADVANTAGE.
Have the ambition, but need the right team to bring it to life?
We start with the way your business works. Together, we identify the right opportunity, define the solution and plan an implementation around your brand, people and systems.
AI ASSISTANTS & AGENTS
Business knowledge, research and repeatable tasks, shaped around clear instructions and review points.
DASHBOARDS & INTERNAL TOOLS
Bring useful information into one place so your team can make more informed decisions.
WORKFLOW AUTOMATION
Connect everyday tools and reduce the manual steps between enquiry, follow-up and delivery.
BRAND & CONTENT SYSTEMS
Give your team a consistent framework for creating, reviewing and refining content in your voice.
REPORTS & INTELLIGENCE
Turn approved business information into useful briefs, summaries and insights.
WEBSITES & PORTALS
Build digital experiences that connect your brand, customer journey and business operations.
STRATEGY TO EXECUTION.
EVERY STEP CONNECTED.
01
DISCOVER
Explore your priorities, existing systems and the opportunity worth solving.
02
DESIGN & BUILD
Agree the scope, prototype the solution and test it with the people who will use it.
03
LAUNCH & ENABLE
Prepare your team, put the agreed solution to work and define how success will be measured.
JUSTINE POGROSKE
GLOBAL THINKING.
COMMERCIAL INSTINCT.
MEET JUSTINE.
Brand strategist. Entrepreneur. Speaker.
Founder of Million Dollar Branders.
Justine Pogroske brings experience across Ogilvy & Mather, M&C Saatchi, PwC, Wunderman, VMLY&R, Network 10 and Fairfax Digital, alongside work with leading companies and ambitious founders globally.
Through MDB, that work spans brands including American Express, Principia Consulting and Tank Stream Labs, as well as MetaSkill University, founded by Jim Keyes, former CEO of 7-Eleven and Blockbuster.
Through Million Dollar Branders, she brings together brand strategy, creative thinking and AI to help ambitious businesses communicate their value and build for growth.
A published author and host of The Million Dollar Branders Podcast, Justine makes big-picture thinking practical, with a focus on the decisions that move a business forward.
RECOGNITION
July 2022 cover feature
CIO Magazine
IN THE MEDIA
Magazine cover feature
Total Prestige
GLOBAL BRANDS.
AMBITIOUS FOUNDERS.
GOOD QUESTIONS.
CLEAR ANSWERS.
The outline progresses through a first AI use case, a brand context brief, an organised AI workspace, a workflow map and an agent brief. Module 6 brings the learning together in a creative campaign concept, draft assets and a launch plan.
Yes. It is Module 6 of the MDB AI Workshop. You work through the brief, big idea, visual direction, campaign assets, motion and voice, and launch and testing plan. It is part of the workshop.
Yes. The exercises are built around your audience, offer, voice and priorities. Bring an approved business brief and examples you are comfortable using. That makes the work more relevant from the beginning.
Explore a connected creative direction across social content, email, a landing-page concept and a short-form video storyboard. AI helps you develop and refine drafts; brand, factual and production review remain part of the process.
Give it a point of view before asking it to write. Define your audience, positioning, proof, tone and examples of what sounds like you. The brand module builds this context so you have a clear standard for reviewing the result.
The focus is strengthening your team’s capability. AI can support research, drafting, organisation and creative exploration. People still set the strategy, make decisions and take responsibility for the finished work.