THE BRIEF:
We were approached – the founders of an up and coming Canberra fast food restaurant to brand their business called “CHARGRILLD EATERY”.
THE CHALLENGE:
Covid hit just as Chargrilld Eatery were set to launch. We needed to create a brand but also create an online experience that kept in mind the current Covid laws and restrictions. We were under pressure to still get traction and remain impactful upon launch.
THE SOLUTION:
At MDB we believe that good design is good business. On that note we designed the logo identity for Chargrilld Eatery, coupled with the tagline “MADE WITH LOVE AND SPICE”
MDB have developed a reputation for delivering creative outcomes that are good for business. This is what makes us tick. We designed all of their food packaging, menu design, signboards, shop fit out and website online experience.
We branded their vehicles for delivery as well as designed the road map for customer experience.
THE TECHNICAL BIT:
Offering more than a regular graphic design company or branding company, MDB worked across all disciplines for Chargrilld Eatery. We provided strategic branding, communication design and creative services for print and digital output, all from the one location, our design studio in Sydney.
We produced an online website where the customer could book a restaurant experience/ individual order or contactless event catering which is delivered to directly to the comfort of their home in a seamless quick and easy few steps. The site also housed a payment gateway where the customer can pay via credit card, paypal or STRIPE. Once the order is placed the customer gets a notification to tell them their order has been received, is being processed and then lastly is on its way to them.
