THE BRIEF:
Dr. Jack Palmer, an internal medicine specialist in Newport Beach, Los Angeles approached MDB to design a new brand for his company. The company had not been rebranded for 10 years.

THE CHALLENGE:
The old logo was out dated and in desperate need of a rebrand. Dr Jack Palmer has an extensive client list of celebrity clients. We needed to make sure the new logo was fresh and attractive as well as captured the target market he desired.

THE SOLUTION:
MDB produced an “organic” looking logo that captured the essence of the treatments offered at the practice. We coupled the iconic logo with bright coloured images of nature and the tagline: ENERGY. PASSION. LIFE.