THE BRIEF:
To relaunch brand and online presence for relaunch of Maxims Club, Vietnam. Established since 1925, Maxim’s Club has been THE Club for the elite people from Vietnam and around the world visiting Saigon. It has been well known for its services and musical performance. It’s chic, classy and cozy atmosphere. Maxim’s were undergoing a huge renovation and wanted to rebrand their old logo as and update it to match the new look of the luxurious new setting and decor of the club. They also required an online presence that captured the liveliness of the club and the fun experience of the nightlife in Ho Chi Minh City, Saigon.
THE CHALLENGE:
The old logo was extremely rigid and the website outdated. The challenge was to keep the logo features the same but modernise them in order to not “scare away” people who were accustomed to the brand. The old website was not responsive and used old technology.
THE SOLUTION:
After speaking with the MAXIM team and getting to know the ins and outs of the business and it’s goals, we gave the new logo a premium feel to match Maxim’s offering and club setting – premium cigar and whisky services to its members. We created a luxurious online experience for the website with photography that encapsulated the tone for members, and content that aligned with the MAXIM’s tone of voice and personality.
THE TECHNICAL BIT:
We built Maxim’s a custom wordpress site. The site houses an online booking system, seamlessly works on mobile devices and customers can book a table for an event or view the menu online. We also connected it with social media channels in order to push cross platform advertising and get the club the exposure and ROI it was missing out on due to lack of presence.
WHAT THE CLIENT HAD TO SAY:
“The MDB team did a fantastic job of the branding, website and marketing collateral for Maxims club. Highly skilled, talented, passionate, reliable, resourceful, driven and responsive.They caputured the true essence of Maxim’s club. Thanks for a great job with a very quick turnaround! The new logo looks amazing” – JESS WILSON, MAXIMS CLUB
