THE BRIEF:
Peak Investment Partners, a private portfolio management company approached MDB to rebrand and design their new online presence for their business.
Peak partner with successful individuals, families, DIY superfunds and ‘not for profit’ organisations to help them achieve their investment goals. They deliver private, trusted advice and match solutions to their needs, wants and circumstances.
Through individually managed portfolios and transparency Peak Investment partners deliver their clients trusted investment advice that reflects their risk and objectives. They constantly strive to provide them with superior investment whilst keeping in mind ‘Performance with Relationships’.
THE CHALLENGE:
To design a brand and online presence that would appeal to Individuals, Not for Profits, Accountants and Professionals, Institutions, Offshore clients and Dealer Groups.
THE SOLUTION:
We designed a new brand that was clean and appealing to both new and existing clientele. We coupled imagery of mountain landscapes to play on the logo “PEAK INVESTMENT PARTNERS” as well as the tagline: PERFORMANCE WITH RELATIONSHIP.
THE TECHNICAL BIT:
At MDB we realise it takes 0.05 seconds for clients to make a judgement about your website and brand. We built the new website as a one page wordpress cms website with a sticky navigation that is scannable on all devices. The new website is dynamic, but sleek and captures Peaks essence and business values. It houses quarterly market commentaries and an archive of Peak’s current performance on investments. It also houses a login portal to onpraemium, a software where clients can login and view their investment portfolios in real time which provides a “one stop shop” highlighting Peaks tagline “Performance with relationships” as they offer ease of use and transparency of performance to their clients via the online experience.
WHAT THE CLIENT HAD TO SAY:
“The partners at Peak were so impressed with the guidance, quality of work, transparency and level of professionalism MDB offered. We have just engaged them to work on our second brand, Navin Asset Management as a result of the great work they provided.”
– RICHARD NICHOLAS, PEAK INVESTMENT PARTNERS.
