THE BUSINESS CHALLENGE:
To create a complete brand and corporate image strategy as well as a go to market design for the website and marketing collateral.
MDB SOLUTION:
Taking a holistic approach to Principia’s corporate identity meant ensuring that the website and all ensuing collateral gave a clean cohesive and professional appeal. Identifying with the Oil & Gas Industry that Principia serves within the logo as well as with all the corporate images helped create an organic user experience with which their clients could related immediately. Utilizing an image carousel on the home.
