MDB created the branding identity for the Japanese skincare restorative product called “GENSEN”. A product that was derived from the powers of the traditional Japanese onsen with advanced skincare technology to provide luxurious products that rejuvenate and protect the skin. MDB created illustrious packaging that looked rich and regal, aimed at appealing to both the Japanese, Australian and international markets.

A beautiful brand was coupled by an interactive online experience aimed at taking the user on a purchase journey through a Japanese Onsen and educating them on the healing effects Gensen would have on their skin.